Since BTS was announced as Brand Ambassadors for the tech company in 2020, the members have appeared in many commercials and photos advertising Samsung. In 2020, they even released the BTS Edition of the Samsung Galaxy S20+ and Galaxy Buds+. BTS' Jimin is the latest addition to the list as he gets appointed by Christian Dior to become their new global ambassador. NewJeans' Danielle has The Hallyu wave continues its domination not only in the music and art scene but also in the realm of haute couture and fashion, as numerous Korean celebrities get tapped by luxury fashion houses to 0.5019. This means that Brand Ambassador has an impact of 26.4% on Brand Image. Meanwhile, other factors which are not observed in this research impact the remaining 73.6%. This also means that Brand Ambassador and Brand Image has an impactof 50.2% on Consumers’ Purchasing Decision. Meanwhile, another factor which is not observed in this July 31st, 2020. BTS ‘s V is a brand ambassador for Hyundai, but now he’s also the proud owner of his very own Hyundai SUV. In Episode 110 of Run BTS!, BTS played mini-games and went on a treasure hunt at the Hyundai Motor Studio. On July 31, Hyundai Motor Group ‘s HMG Journal revealed that V became intrigued by the design of the Hyundai Managed by SPC Group, the ice cream chain’s Korean branch announced on Thursday (July 2) that it has hired K-pop boy band BTS as brand ambassador to promote its flavor of the month in August BTS' SUGA has been named the latest brand ambassador for Valentino. On January 17, Valentino announced SUGA is the new brand ambassador and "ValentinoDiVa" for the Italian luxury brand. .

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